![]() Contact Printivity to create your custom mailer box now! Regardless of what you are using the box space for, going that extra mile to add custom designs to your mailer box will only enhance your customer experience. Consider using a portion of your box to market that promotion and drive more sales. Maybe you are hosting a special promotion. You can keep things as simple as printing your logo on the outside, or as intricate as designing a surprise inside the box as well. There are many options when it comes to designing a custom mailer box. Just because you like a certain look, does not always mean your target audience will be drawn to it in the same way. ![]() It’s important to keep your target audience in mind while you are designing. What do you want to include on your mailer box? Do you want to keep it simple, or go all out with your design? Regardless of how intricate your design will be, you want to make sure you include a few key pieces of information, such as your company name or logo. It is crucial you make a good impression from the get go, starting with your design. Brand style guides will ensure that the designs across all of your marketing materials are consistent and recognizable as your brand.Īs the custom mailer box is the outer packaging of your product, this means it will be the first thing your customer is going to see. If your business already has these, then you are one step ahead and ready to jump right in. If you haven’t already, make sure your business has established brand style guidelines. ![]() Now time for the fun part, the actual designing of your custom mailer box. ![]() The fun part: designing your custom mailer box Opting for a size that does not allow for a lot of extra space is ideal, as you can avoid having the product moving around a lot and potentially becoming damaged in transit. If you’re in the market for custom mailer boxes, then you already know you will be shipping your products, which is a great first step! Knowing this, you can figure out what size mailer boxes you will need that best fit your product. How is your product being purchased?įinally, you need to know how you are getting your product into your customers hands. Include information such as social media handles, because you know 9 out of 10 of them are on some sort of social media platform. For example, if you are designing a product that is geared toward a younger audience, maybe those in their late teens or early 20’s, you’ll want to make sure you cater your design toward them. Knowing your target audience will help you design a box that is appealing to those that are most likely to purchase your product. The next thing you’ll want to consider is who is buying the product. Kraft (brown) boxes are ideal for simple designs, whereas white boxes are preferred for colorful designs. Printivity offers corrugated boxes in both white or kraft. For example, corrugated boxes provide more protection for the items inside because they consist of two thin cardboard layers, with a corrugated layer in between. If you are mailing a product that is on the fragile side, you’ll want to make sure you select the right mailing box for your needs. In order to properly design for your custom mailer boxes, you will want to know the answer to the following questions: What is the product? Who is buying the product? How are they buying the product? The answers to each of these questions will help you determine key aspects of your mailing needs, such as how secure you need your box, the size, and more. What to do before you start planning your designīefore you jump into the fun part of planning your design, there are a few things you want to make sure you have squared away.
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